You do. Propa doesn’t set your price and we don’t provide a formal valuation.

What we can do is help you price more confidently by giving you:

• a guided pricing checklist (so you’re not guessing)

• prompts to compare against recent local sales and listings

• a way to test buyer response and adjust your approach

If you want a formal valuation or pricing advice, you should speak to a licensed property valuer (or get an appraisal from a licensed agent). You make the final decision either way.

Most importantly, the number one rule in real estate: the market sets the price! If in doubt, let your buyers price your home by selling as "By Negotiation" and set a price later.

Propa provides tools and general information only. It’s not legal, financial, or valuation advice.

A conveyancer (same as selling with an agent).

Agents don’t provide legal advice, conveyancers do.

If you don’t already have one, we’ll point you to trusted options we or someone we know has personally used.

Realestate.com.au is useful, and yes, most sellers will want to be on it.

But here’s the part people miss:
REA is not the only place buyers come from and their platform doesn't ACTIVELY FIND buyers, like Propa does.

When we sold our own home we generated more than DOUBLE the amount of views on our landing page, than our REA listing.

Propa is built around the bigger truth:
buyers are found through visibility, and visibility can come from:

• REA

• social media marketing

• sharing your Propa property page directly

If you want to list privately on Realestate.com.au, we can point you in the right direction.

But honestly? You won't need to.

Yes.

Investors will love Propa because:

• cost is predictable (flat fee)

• marketing is measurable

• you keep more of the upside

The reputation of home owners who sell their own home has changed over the years.

And in today's landscape, where there's an "app" for everything, there's no need to keep paying agents commission for something you can do yourself.

If you can:

• reply to messages

• follow steps

• show your home to buyers

you can sell your home.

Most people already do the hardest part anyway:
cleaning, staging, preparing for inspections.

Propa simply gives you the structure and buyer visibility agents rely on.

Because people leave signals online.

If someone is:

• looking at property content

• engaging with listings

• living in the right area

• in the right life stage

• or searching for homes like yours

Propa can show your home to those people.

It’s not random. It’s targeted visibility. And it's what we've been doing with online brands for over 10 years.

So now, we're doing it with your home.

The best news? We track results report to you what’s working every single week.

Facebook and Instagram are the most powerful people-reach platforms in the world.

• Not just because they have millions of users.
• Not just because those users spend HOURS every single day on the platform.
• Not just because their ads technology is the most sophisticated on earth.

But because of all of those things.

Whilst websites like realestate.com.au only show your property to people who actively search for you.

How we use Facebook and Instagram ads allows us to put your property IN-FRONT of people most likely to want to buy it.

Propa does.

You’ll use our guided listing builder to:

• choose the right buyer type

• pull out the best features (without sounding salesy)

• write a clear description that buyers understand fast

No real estate "hacks". No jargon. Just a listing that makes people want to buy your home.

Most people think open homes will take loads of time.

In reality, the time is usually in the cleaning and prep… which you have to do even with an agent.

Propa helps by giving you:

• a simple way to schedule inspections (open or by appointment)

• a clear process so it stays organised

• real life tips to get the most from your inspections

• a tracker so you know who came through and who to follow up

And here’s the part people don’t expect:
the walk-through itself is usually the easy part, you’re just opening your own home and answering honest questions.

Buyers click and enquire.

Those enquiries go into your Propa Leads Tracker, and you can receive them to your Email & WhatsApp (plus your tracker/database).

So instead of enquiries being scattered across email, SMS, DMs and missed calls, you’ve got one place to manage them.

You will get some; that’s normal.

The difference is: Propa helps you filter them quickly so you spend time on real buyers.

You’ll see:

• who is asking serious questions

• who wants a contract

• who wants to inspect this week

• who is just browsing

• who is ready to move with finance, or who's just getting started

You won’t be winging it.

Propa gives you:

• what to say

• what not to say

• and how to answer common buyer questions clearly

The goal isn’t to “sell like an agent”.
It’s to be a normal, honest owner with the right process.

That’s the right question.

Not “Should I hire an agent?”
But “How do I increase visibility?”

If enquiries are low, we look at the levers:

• price range

• photos and listing clarity

• buyer targeting

• ad creative (if you’re running Get It Sold / Premier)

If you don't sell your home within 8-weeks, we'll help you identify the potential marketing blocks and fix them.

You compare the offer properly (price and conditions).

Then your conveyancer helps with the legal steps.

Propa helps you understand the technical terms, without the agent jargon:

• finance vs cash

• settlement time

• conditions that can stall a deal

Because an offer is only good if it actually goes through.

PROPA offers three main ways to sell, depending on how hands-on you want to be.

PROPA™ Listing

List your property on the Propa™ website and DIY your property marketing.

PROPA™ Pro

List your property on our website and we run your advertising campaigns for you. You simply provide us with what we need to do it, following our templates and simple instructions. 

PROPA™ Premier

Fully managed. You don't lift a finger when it comes to marketing. We create, launch, and manage everything for you at a higher level.

All you do is answer the phone and host inspections.

All options include a professional listing, a clear marketing plan and sensible way to manage your leads.

You can explore the full details on our Packages page.

Six weeks is intentional. And it's usually how quickly Propa properties sell.

Most genuine buyer interest happens in the early phase of a campaign, when a property is new to the market and positioned correctly. A focused 6-week window allows us to:

• create urgency 

• attract serious buyers early

• avoid the “stale listing” effect

• keep the campaign intentional and efficient

If your home hasn’t sold within the initial 6-week campaign, you can keep your listing live until you DO sell it.

Enquiries continue to come through, and you can choose how to proceed.

If you wish to continue your lead generation campaign, you can do so on a week-to-week basis (sometimes it's just an extra week or two that seals the deal!).

Some sellers adjust price and keep marketing, while some prefer to wait.

PROPA is designed to give you control and flexibility, not lock you into ongoing fees or contracts.

If your home hasn’t sold within the initial 6-week campaign, you can keep your listing live until you DO sell it.

Enquiries continue to come through, and you can choose how to proceed.

If you wish to continue your lead generation campaign, you can do so on a week-to-week basis (sometimes it's just an extra week or two that seals the deal!).

Some sellers adjust price and keep marketing, while some prefer to wait.

PROPA is designed to give you control and flexibility, not lock you into ongoing fees or contracts.

That’s a great outcome, and it happens.

If your home sells earlier than the 6-week campaign window, you’re free to pause or wind down the marketing activity. At that point, the goal has been achieved, qualified buyers have come through, and the process has done its job.

The 6-week timeframe is designed as a maximum campaign window, not a minimum commitment. It gives your property enough runway to attract the right buyers without dragging things out.

Because the strategy, setup, creative, and advertising work is front-loaded, the package price remains the same even if the home sells sooner. There’s no penalty, and nothing further required from you unless you want ongoing exposure for backup interest.

If it sells early, you’re done early. That’s the win.

No.

PROPA provides strategy, creative work, platform access, advertising, and marketing services that begin once your campaign starts.

Because these services are delivered upfront and in real time, refunds are not available.

That said, PROPA is designed to be transparent, flexible, and commission-free, so you always know exactly what you’re paying for and why.