Help marketing and selling your home.
Real marketing know-how, general selling tips, and the lessons we've learned doing it ourselves. We're marketers, not real estate agents or lawyers, and we don't pretend to be. For anything legal or contractual, always use a licensed conveyancer or solicitor.
How to write a property listing that sells.
The structure we use for every Propa listing: a one-line hook, the three things that make this home different, then the practicalities. Plus the words and phrases we ban (and why).
Read the guideWhere we can actually help.
Marketing
Getting your home in front of real buyers: photos, listing copy, ads, and social.
Sales
Handling enquiries, fielding offers, and getting to a deal. The general playbook.
Working with agents
What they cost, what they actually do, and how to decide if you even need one.
Mistakes we've made
The honest misses from selling our own homes, so you can skip them.
Getting started
Listing your home on Propa, step by step, from photos to your first enquiry.
Recently published.
Fresh takes. No SEO filler.
What does an agent's commission actually cover?
Australian commissions sit between 1.8% and 3.5%. What the published data shows, and what's fair to negotiate.
The exclusive agency clauses I'd change before signing.
Exclusive agency can mean you still owe commission even if you find the buyer. The clauses worth pushing on.
The council approval trap (and how to check yours).
We had building approval, not final approval. How to check your paperwork is finalised before you list.
Why agents don't run Facebook ads (and what they're missing).
Almost two decades running Meta campaigns. What a well-targeted ad does that an REA upgrade can't.
How to talk with buyers about price.
The communication patterns that defuse the awkward moments, without sounding like a salesperson.
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One fortnightly note. New articles, real seller stories, market notes that actually matter. No filler.
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