How Propa Started
and why you should care.
Extra Money In Our Pocket
Saved Commission
Offers Received
Enquiries Received
Months on Market
What would you do, with an extra $44,261?
That’s the question we got to ask ourselves after a failed real estate sale.
We were selling our family home turned investment property.
A home we worked so hard to earn.
So when it was time to sell, we did what you’re supposed to do: we hired an agent. After all… that’s how you sell your biggest asset, right?
But after 3.5 months on the market, we were getting more and more frustrated.
The house sat empty
Costs were stacking up
Buyer interest wasn’t great, and the marketing felt thin
But here’s the part that really got us, even with an agent, we were still doing all the work that actually takes time:
cleaning, maintenance jobs, lawns and gardens, pool cleaning, pulling documents together, answering questions. The only thing we weren’t doing was opening the front door.
The “feedback” kept coming and the constant solution: give them a discount.
The final straw was when the second accepted deal fell through — after we’d already agreed to a price that didn’t feel right.
That’s when we realised the system doesn’t make sense.
We took back the sale.
This wasn’t our first house sale. And it’s not that we chose a “bad” agent. In fact, they are one of the best in our area.
It’s just one agent can’t give your home the attention it deserves when they’ve got 10+ listings on the go — and whether you sell for $100k more barely changes their payday.
So, we decided to do something crazy…
Something every agent tells you to avoid at all costs.
Something that turned out to be the best decision we ever made.
Sell our $1mil+ property ourselves.
What happened next, we never could have predicted…
Maddy used her marketing knowledge after spending the last decade building and scaling businesses through digital marketing.
She knew how to get attention, how to target the right people, and how to turn clicks into real enquiries.
So we treated our home like any other high-value product.
We ditched the Premium $3,500 Realestate.com.au listing (something every agent told us was a non-negotiable) and instead focused on social media.
We knew the power of Facebook & Instagram to put the right ads in front of the right people.
And after spending less than half the listing fee on ads (just $2,146) we couldn’t believe what happened next…
The result that changed everything.
Enquiries went up. The quality improved. Offers started coming through; and this time, they were serious.
We only ran two open homes. Everything else was by-appointment.
We’re parents of two small kids, juggling multiple businesses and full-time work. We genuinely thought selling ourselves would be a time drain. We also thought people would be weird about dealing directly with the owners.
But it was the opposite.
Buyers loved hearing how we actually lived in the home; it helped them picture themselves there. And people respected the direct conversation, without a middleman in an industry known for “sales talk”.
Then, the numbers shocked us:
-
57,000 people saw our ads
-
8,867 clicked through to our landing page
-
47 high-quality leads
-
11 formal offers (all but 2 above asking)
-
In just over 2 months, we accepted a condition-free offer and sold for more
Clean. Hassle-free.
That’s when the lightbulb went off: with the power of social media and a solid marketing approach that sends enquiries straight to your phone, owners don’t need an agent to sell.
They need the tools and the marketing that brings the right buyers. And the legal side? Our conveyancer handled it, just like they would with or without an agent.
So we built Propa to turn what we did manually into a simple flat-fee system other owners can use:
to keep the commission and, in our experience, sell faster and for more.
How Much We Saved Selling Ourselves
| Region’s Top Agent | Propa Campaign | |
|---|---|---|
| Weeks on market | 14 | 9 |
| Marketing budget spent | $3,192 | $2,146 |
| Online listing views | Not provided | 8,867 |
| Serious offers | 2 | 9 |
| Final accepted price | $1,030,000* | $1,045,000 |
| Commission payable if settled | $28,215* | $0 |
| Net proceeds to seller | $998,593 | $1,042,854 |
| Extra money in our pocket | $44,261 |
*Whilst listed with a traditional agent, we verbally agreed to a discounted price of $1,040,000 with an additional $10,000 to be held in escrow. The buyer still did not proceed and no commission was ultimately paid.
The Propa campaign was then run separately, delivering stronger demand and a higher accepted price without any commission exposure.
How Much We Saved Selling Ourselves
| Region’s Top Agent | Propa Campaign | |
|---|---|---|
| Weeks on market | 14 | 9 |
| Marketing budget spent | $3,192 | $2,146 |
| Online listing views | Not provided | 8,867 |
| Serious offers | 2 | 9 |
| Final accepted price | $1,030,000* | $1,045,000 |
| Commission payable if settled | $28,215* | $0 |
| Net proceeds to seller | $998,593 | $1,042,854 |
| Extra money in our pocket | $44,261 |
*Whilst listed with a traditional agent, we verbally agreed to a discounted price of $1,040,000 with an additional $10,000 to be held in escrow. The buyer still did not proceed and no commission was ultimately paid.
The Propa campaign was then run separately, delivering stronger demand and a higher accepted price without any commission exposure.
Choose how much help you want.
Start small or go all-in. Either way, you don't pay commission.
Propa™ Listing
Get your listing written properly, your photos right, and your enquiries organised.
• Guided marketing strategy builder
• Propa Listing (to post anywhere)
Propa™ Pro
Everything in Just List It, plus Facebook + Instagram ads to bring real buyers to you.
• Social ads managed for 6-weeks
• Target the right buyers
• Weekly report
Propa™ Premier
The fastest, most supported option: priority setup, stronger campaigns, buyer-ready tools.
• Premium Listing Format
• Custom house logo
• Bigger lead campaign
• Everything done for you
How to sell your home with Propa.
4 simple steps.
Step 1
Set it up, Propa
We create your listing: the right buyer types, the right words, the right photos. All presented on a beautiful landing page.
Step 2
Get seen by buyers
We run marketing that brings people to your home (not just hope and signboards).
Step 3
Talk to your buyers
You'll be notified everytime someone submits an enquiry. And we keep the info in a neat little database for you.
Step 4
Choose the
right deal
Show your home. Owner to owner. You decide what offer and conditions work for you. Then seal the deal.
Sell your house without an agent.
We bring the buyers. You make the decisions.
Take Back The Keys. And Keep The Commission.
Flat fee. No commission. Clear steps.
Save an average of $22,306
in traditional agent commissions*
*Based on average Australian agent commission rates of 2.25% and national median sale price of $901,257. Not a guarantee. Actual savings vary.
