Propa vs Sale by Home Owner: what each one costs, and what each one actually does.
A flat-fee listing service that places your property on realestate.com.au and domain.com.au without an agent.
Sale by Home Owner sells a flat-fee realestate.com.au and domain.com.au listing, with the Gold package at $949 until sold. Propa does not syndicate to those portals: listing is free and Premier is $899 one-time. One buys portal reach, the other buys a buyer platform and the marketing around it.
What each one costs
Propa’s prices are ours. Sale by Home Owner’s were read off their own pricing page on 14 August 2026.
- Propa ListingFree, listed up to 6 monthsFree
- Propa PremierOne-time, listed until sold$899
No commission, ever. No ongoing fees on either tier.
- Gold PackageListed until sold, includes a For Sale sign and stickers$949
Checked 14 August 2026 at salebyhomeowner.com.au/packages. Prices change. Confirm on their site before you buy.
Where each one wins
Both halves of this are true. If only one of them were, this page would not be worth reading.
Reach on the big portals
The Gold package puts you on realestate.com.au and domain.com.au until the property sells, with a For Sale sign included, for $949. Propa does not place listings on either portal, so if portal reach is what you are after, this does it and Propa does not.
It costs nothing to start
Propa Listing is free, so trying it costs nothing. Premier is $899 against $949, and includes a marketer who rewrites your description before it goes live, a 900 x 1200 mm photo signboard with your own hero shot and a QR code, unlimited enhanced photos, video, and a CRM that tracks every enquiry, inspection and offer in one place.
Propa vs Sale by Home Owner, line by line
| Feature | Propa | Sale by Home Owner |
|---|---|---|
| Cheapest way to start | Free | $949 |
| Full package | $899 one-time, until sold | $949, until sold |
| Ongoing fees or commission | None | None |
| Listed on realestate.com.au | No | Yes |
| Listed on domain.com.au | No | Yes |
| Signboard included | 900 x 1200 mm photo board, posted | For Sale sign with stickers |
| Someone rewrites your description | Yes, on Premier, you approve it | Not included |
| Photos | Unlimited on Premier, enhanced | Package dependent |
| Video on your listing | Yes, on Premier | Not included as standard |
| Buyer enquiry tracking | Full CRM on Premier | Enquiries forwarded to you |
Figures are indicative only and are not a valuation, an appraisal or a quote. Agent commission varies by state, by agent and by property, and is always negotiable. Your costs and savings may differ materially. How we calculate this.
Questions people actually ask
Can I list on Propa and Sale by Home Owner at once?
Yes. Propa does not syndicate to realestate.com.au or domain.com.au, so a free Propa listing does not clash with a paid campaign anywhere else. There is no exclusivity on a Propa listing and no lock-in period.
Which is cheaper?
Propa. Listing is free, and Premier is $899 one-time against the Gold package at $949. The packages are not identical: Gold includes realestate.com.au and domain.com.au and Propa does not, while Premier includes a rewritten description, a photo signboard, video and a buyer CRM.
What should I check on any flat-fee listing service?
Three things. Whether the fee is genuinely one-time or renews. Whether the listing runs until sold or expires after a set period. And whether an advertised discount is a real saving against a price the service actually charges, rather than a permanent sale against a higher list price.
Try it for nothing
A Propa listing is free for up to six months and there is no exclusivity on it, so it does not stop you doing anything else. That is the cheapest way to find out whether selling privately suits you.
Propa is a property marketing service, not a real estate agency. Propa does not act on your behalf, does not negotiate for you, does not give real estate advice and does not hold deposits. You will need a conveyancer or solicitor for the contract of sale and settlement.
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